Alphalogix Portal Services Speak Out on SOA Customer Interaction Integrity

Released on: March 10, 2008, 9:38 am

Press Release Author: Victoria Sauer/ Alphalogix

Industry: Software

Press Release Summary: Alphalogix's Complete Enterprise Portal solution to be
featured at IBM IMPACT 2008

Press Release Body: Huntington Beach, CA - March 10, 2008 - AlphalogixT, an IBM
Business Partner today announced that they are co-presenting with their long-time
customer Golden State Foods (GSF) at this year's IBM Impact Smart SOA Conference in
Las Vegas, Nevada, April 6-8. Their presentation, entitled "Ensuring Interaction
Integrity in SOA: Iron-clad Results Across Channels and Processes," will cover how
Alphalogix prepared Golden State Foods for a service oriented architecture (SOA)
environment leveraging the Alphalogix Complete Enterprise Portal Solution and the
Retail Supply Portal Solution made for Golden State Food's customer Starbucks
Coffee. The solution comprised of IBM WebSphere Portal and other IBM and Alphalogix
software solutions.

The IBM Impact Smart SOA show focuses on bringing together IBM Customers and
Business Partners to talk about SOA and WebSphere software. It will also offer
technical education about SOA and IBM thought leadership for line of business, CIOs
and practical application for users.

Mike Bourque, Technical Services Manager at Golden State Foods stated, "We are
extremely excited to share our SOA experience side by side with Alphalogix's
expertise and understanding of how an environment like ours can be crafted to its
fullest potential."

Using its' Complete Enterprise Portal solution, Alphalogix helped Golden State
Foods, a $4B global manufacturer and distributor in the food services industry for
companies such as McDonalds and Starbucks create a hosted intranet enterprise
portal, complete with business process automation, collaboration capabilities,
dashboard technology and effective communication channels to enhance business
efficiency between their departments and communication with their customers.
Additionally, Alphalogix helped GSF redefined customer relationship management with
a business process driven portal solution implemented for Starbucks Coffee retail
stores.

Their session at Impact will focus on what IBM calls Interaction Integrity, defined
as a set of capabilities that businesses need to ensure that customer interactions
with critical service oriented architecture (SOA) processes deliver expected
business results, wherever and whenever the interaction occurs. This session will
describe the key capabilities needed to ensure interaction integrity, such as
role-based content and tasks, customized views across channels and audiences, and
the trusted deployment, management and execution of process tasks across devices.

According to Bob McCandless, CEO of Alphalogix, "Alphalogix's Business Solutions
methodologies have always held the same goals in common with SOA and we are
continually working with organizations like GSF to produce effective end to end
solutions using the combined power of both IBM and Alphalogix technologies."

He continued to say, "We are very pleased to be able to share our solutions with
such a great community of minds and are looking forward to seeing how other
organizations have also used these tools to create the next step in SOA and
enterprise applications."

This same solution for Golden State Foods put Alphalogix ahead of the pack, as IBM
honored them with this year's Lotus Award for Best Portal. With a previous win for
the same award in 2004, Alphalogix has long been a leader in providing quality
hosted portal solutions to its customers. Alphalogix has recently expanded its
solution to include a crucial business process automation component using its Tasica
brand of workflow products including Tasica Forms Director.

The session will take place at the MGM Grand Hotel in Las Vegas, Nevada on Wednesday
April 9th, 2008. For additional information about Impact 2008, Alphalogix Complete
Enterprise Portal, Tasica Forms Director or other products and services provided by
Alphalogix, please contact Victoria Sauer at 714-901-1456 ext. 209.

About Golden State Foods
Golden State Foods is one of the largest diversified suppliers to the foodservice
industry, servicing more than 20,000 restaurants from four continents. Founded in
1947, the $4 billion company is value based with proven performance in superior
quality and customer service in both manufacturing and distribution. With
approximately 3,000 employees worldwide, Golden State Foods' core businesses
include: processing and distribution of liquid products, meat products, produce,
bakery and other services, providing a variety of networked solutions for the total
supply chain spectrum. The company also runs the GSF Foundation for kids, a
non-profit organization to help children and families in need.

About Alphalogix
Alphalogix is a long time, IBM Premiere Business Partner with expertise in portal
technology, electronic forms and workflow solutions. As 2004 and 2008's Lotus Award
winner for Best Portal, Alphalogix has built and hosted collaborative portal
solutions that connect people and applications together for small business to
Fortune 500 companies. Tasica Forms Director is a rapid application development tool
that integrates seamlessly with IBM Lotus Forms 3.0, creating a complete electronic
form and workflow solution that can be deployed in a portal environment, extending
the portal's value with security and role-based business process automation. Forms
Director is the recipient of Lotus Advisor's Editors' Choice Award 2007 for
"workflow" solution. For additional information about the company or products,
visit www.Alphalogix.com.


Web Site: http://www.alphalogix.com

Contact Details: Victoria Sauer
Tel: 714-901-1456 ext. 209
Victoria_Sauer@Alphalogix.com
www.Alphalogix.com

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